Captain Taxi Re-Branding

I was approached by a taxi company in Russia who were interested in re-branding for future. The main idea was to give a brand something it could stand out with. After a talk with the owners and some employees (drivers mainly) I have gathered that the brand is quite happy and relaxed, while not afraid of being professional. I have researched where a person can be a captain and took the most appropriate ones to target audience and utilised them in business cards. Each card has a logo conecting to place where a captain must be present (i.e. ship, aircraft, spaceship, football team). The two lines on the back can be filled by a driver, so if the person likes a specific driver he/she can ask for a direct contact info.

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